Young Minds Exploratorium Brand Identity
Young Minds Exploratorium is a children’s science park where kids and families can come and learn about our universe. I created the branding for this mock business. The logo was made to reference a periodic table element while keeping the playful feel of a children’s curiosity/science park. The colors primary I chose were a warm yellow and a deep blue. This gives a strong contrast as well as an enticing and welcoming color pallet.
The branding itself is kept very engaging and child centric while focusing on the educational aspect that Young Minds Exploratorium offers. This can be seen in everything from the building signage to billboards and even mail in brochures.